CRM Systems
Reading: Customer Relationship Management (CRM) Systems and IMC
Check Your Understanding
Answer the question(s) below to see how well you understand the topics covered in this outcome. This short quiz does not count toward your grade in the class, and you can retake it an unlimited number of times.
Use this quiz to check your understanding and decide whether to (1) study the previous section further or (2) move on to the next section.
Check Your Understanding: Customer Relationship Management (CRM) and IMC
A CRM system generally captures and maintains information that is very useful to the sales and marketing process. Which types of information does the CRM system capture?
A. current and prospective customer information and the businesses interaction with them
B. current company organization information and inventory data
C. current customer information exclusively