Types of Data Sources

Practice questions

1. Which of the following is an example of qualitative data?
   
   • Customers reporting which store location they prefer to visit and why.
   • Customers reporting on a scale of 1 to 10 how they feel after a shopping experience.
   • Customers reporting how many items they purchased in a single shopping trip.
     
     
2. Which is the best description of primary research?
   
   • research authorized by a group you want to study.
   • research done by a group
   • research you conduct yourself
     
   
   
3. How would you describe good secondary source research?
   
   • Arrangement journal articles for someone else.
   • The gathering, curating, and presenting of material in a new, updated and helpful manner.
   • Building awareness before conducting primary research.