Types of Data Sources

Practice questions

Check Answers

  1. Customers reporting which store location they prefer to visit and why.
    Correct. Qualitative data are non-numeric in origin, and require context, time or variance to have meaning or utility.

  2. research you conduct yourself
    Correct. Primary research is research you or a research team would do to fill in any gaps not addressed by secondary sources (research done and presented in books, journal articles or other media).

  3. The gathering, curating, and presenting of material in a new, updated and helpful manner.
    Correct. Secondary research is the most efficient form of research. The researcher adds value or new insight by the way they select sources, how they use or reference the sources, and how they present any insight gained from their review.