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  • Unit 7: Creating a Winning Organizational Culture

    This unit will focus on organizational culture, organization design, and how they affect how groups function within the firm. The idea that "form follows function" applies to human capital strategy and organizational design principles. The unit also examines the need for formal processes to ensure that employees can progress in their careers in a way that executes the firm's strategy.

    Completing this unit should take you approximately 8 hours.

    • Upon successful completion of this unit, you will be able to:

      • explain the dimensions of organizational culture, such as employee's values and beliefs, common goals, leadership styles, and shared assumptions;
      • describe the relationship between the external business environment and the organizational culture;
      • explain how organizational design models (functional, centralized, decentralized, layers of hierarchy, departmentalization, etc.) help to achieve agility and improve performance;
      • apply leadership practices such as mentoring and talent development to foster the career progression of subordinates; and
      • explain the role of leadership in the professional development of subordinates to achieve organizational strategy.
    • 7.1: Organizational Culture

      Corporate culture reflects the values and organizational structure of the business. However, it also reflects the employee's relationships, beliefs, and behaviors. Corporate culture permeates the organization and goes far beyond the published values and code of conduct. If you look into companies with great reputations and those that have suffered from ethical violations, you may see similar published values and codes of conduct. The difference is how the company lives up to those stated values and brings people together to achieve common goals. Good ethics and a positive corporate culture are modeled from the top down. One thing to remember is that changing corporate culture is difficult, especially in older companies. The culture becomes embedded in the fabric of the company. This section will examine the dimensions of corporate culture and the factors that affect it.

      • This text will acquaint you with the internal dimensions of an organization. It introduces the Competing Values Framework (CVF). As we study corporate culture, we need a model to diagnose the corporation's cultural effectiveness. The model also indicates whether the culture is internally or externally oriented. The text explains Adhocracy Culture, Clan Culture, Hierarchy Culture, and Market Culture. You will recognize some of the leadership styles from your prior resources.
      • A culture can be strong (think of Disney) or weak. A strong culture is not necessarily an asset to the organization. An organization's culture will start with the founder's values and preferences and respond to industry demands. However, the culture is shaped over time as it deals with external and internal challenges. Additionally, the culture is shared with new employees. Companies can use a formal orientation program and mentoring to instill the organizational culture during the onboarding process. We can learn about an organization's culture by looking at its mission statement, rituals, rules and policies, physical layout, and stories. Read this text to consider organizational culture in more depth and provides some different perspectives to help us understand corporate culture, including how it forms.
      • Read this resource for tips on how to create culture change. Leaders must be prepared to lead people through cultural changes when necessary. An example of when this would be necessary is when companies merge or acquire another company. This text examines the process of cultural change related to the people involved, including teaching employees the new norms through training and changing the reward system.
      • Corporate culture is derived from the top-down and consists of the expectations of the behavior that employees should exhibit. The text provides three models for examining the dimensions of culture in an organization: Geert Hofstede's Cultural Dimensions Theory, Schein's Cognitive Levels of Organizational Culture, and Gerry Johnson's Cultural Web. Each model provides a different perspective on organizational culture but gives a holistic picture of all the dimensions.
      • Complete This text for a different perspective on using the Organizational Culture Profile, including examining corporate dimensions as to whether a company is outcome-oriented or people-oriented. This framework suggests that different teams within an organization may exhibit different cultures, such as the sales team being aggressive while the marketing department is more team-oriented.
    • 7.2: The External Environment

      Changing conditions in the external environment impact the organization. It may need to change the organizational culture accordingly to remain competitive and avoid becoming stagnant or complacent. Things like shortages of professionals to fill certain roles (such as nurses) and industry changes will pressure the firm to make changes. The corporate culture is just one part of the organization that needs to change in response to the external environment. However, it is a significant determinant of whether the company will successfully adapt to change. This resource will explore different models that can be used to analyze the external environment, including Porter's Five Forces, PESTLE, and SWOT. Regardless of the model the company uses, it will need to make changes to the culture to respond to those external forces.
      • This article examines various factors that affect organizational culture. It considers the macro-environment, the micro-environment, and leadership as influential factors in organizational culture. A company's founder(s) and its leadership are the biggest influencers on culture in their responses to external events. Furthermore, the organization's development stage also affects the organizational culture's change mechanisms.
      • Read this resource to see how organizations adapt to meet external market threats and opportunities. It considers how different industries will address uncertainty and explores internal organizational dimensions.
    • 7.3: Organizational Design

      How a company designs the organization will affect its ability to compete and how its teams interact. The organization can structure around functions and geographical location and be centralized or decentralized. This section illustrates how a company's structure determines how well it will execute its strategy.

      • Read this article for an overview of why a company might select different organizational structures. You will review the elements of an organizational structure, including departmentalization, the chain of command, and the span of control.
      • This text explains the formation of organizational structures. It includes a case study as an example of one company's path to designing the organizational structure after several acquisitions. It also provides an overview of the linkages between leadership and departments.
      • This resource considers how the external factors, internal factors, and stages of the business growth cycle influence organizational design.
      • You have previously learned about interdependent teams, but this resource explores those ideas further. The text also examines self-managed teams and pooled interdependence. You will learn about team roles and how they are based on the five primary task roles and the five primary social roles. Additionally, some roles connect the team to the greater organization, which are boundary-spanning roles.
      • This text discusses the internal factors that affect how organizational structures are designed. These structures are important to managers because they establish lines of formal authority and configure other reporting arrangements. One thing to remember is that the industry type influences the chosen structure. The text also considers the system approach and examines how the internal dimensions of the firm, such as leadership and culture, change in response to the external business environment. Note that the organizational alignment is not set in stone permanently. It will change in response to the external business environment from time to time.
    • 7.4: Organizational Design Models

      Given the importance of organizational design, what choices do we have for designing the organizational structure? Researchers have found that the vertical and horizontal linkages differ depending on whether the organization uses a simple, functional, multi-divisional, or matrix structure. Some organizations favor being boundaryless; that is, an organization that tries to eliminate barriers between parts of the organization. Some newer research tends to look at the organization as a networked system. This section illustrates that when designing the organization, the firm has to consider the time and resources needed to do a job, the collaboration or information exchange patterns, and how the political culture will adapt to a new model.

      • This article explains six structures, including the functional structure, divisional structure, matrix structure, team-based structure, network structure, and modular structure.
      • Read this article for a practical look at the challenges consultants hired to redesign an organization face. The consultants did not focus on what model they should choose but more on the process or phases of the major steps in the redesign. Any company that wants to redesign its organization will face the same challenges and decision-making points. Thus, it will help to consider how the redesign is undertaken. The first step is to analyze where the organization is currently and then consider whether a new organizational model is needed or if the current one needs to be adjusted.
      • This resource presents the four types of organizational structures (simple, functional, multi-divisional, and matrix) and gives examples of companies that have used them. It then explores some of the newer ideas about organizational design and delves into the reasons to change for setting up control systems. Note the discussion on management fads.
    • 7.5: Agile Organizational Design

      How do you organize a business that must be extremely agile in its business environment and industry? Think of technology firms that must deal with a rapidly changing environment. How can organizations structure themselves to innovate? In a traditional structure, there is tension between the customers, stockholders, and compliance which does not correspond to how decisions are made and the information that travels among the hierarchical structures. Sometimes information is unavailable at either the operational or strategic level because it is stuck along the hierarchies. This section reviews newer theories about creating agility in an organization that enables organizations to respond quickly to threats in the external environment. Much revolves around the information flow in an organization.

      • This article suggests experimentation as a scientific way to prepare for organizational designs that may not even exist yet. The idea is to perform experiments to "understand the relationship between structure and coordination mechanisms of information, communications, decisions, trust, and incentives - the basis for the multi-contingency theory of organizational design". The value of this article is in the exploration of tasks in terms of function, information processing, and flow. The authors considered both the M-form (multidivisional) and the U-form (functional).
      • Read this text to see the idea of sociocracy as a form of organizational design. This is a way for organizations to transcend the traditional approach to organizational change. While the model is primarily applied to software organizations, it can be used by other organizations that want to be sure that information flows to and from the appropriate parties and ensure that experts can participate in the decisions that affect them. The text considers governance, teams, and collaboration internally and externally. The graphics make the complexity of the linkages easy to understand as the author presents consent decision-making, double linking, and governance in iterations.
    • 7.6: Mentoring and Talent Management

      In this unit, part of designing the organization is designing how to manage people's talent. Recruiting should bring in people that are compatible with the organization's culture. The organizational design complements the culture and aids in executing strategy. In today's rapidly changing business environment, the people in the organization are as much a part of its design and culture as the strategy. Beginning with recruiting, we must ensure that people are placed appropriately and that we can manage them appropriately within that culture using the organizational design. Furthermore, we need to be able to make changes to culture and design in response to the environment. This section will help us to understand that process and how it works.

      • This text highlights the need to attract and retain the ablest employees. Managing talent includes planning for succession as people are either promoted or otherwise leave the position. The process starts with attracting the right workers for the organization and then keeping star employees. Managing talent well means helping them to grow, develop and stretch.
      • This text points out that organizations need to anticipate their needs for the future and ensure that the competencies for that job are identified. The text suggests that leadership requirements should be reviewed every 2-3 years, including the organizational structure.
    • 7.7: Developing Talent

      The firm's leadership must understand how the people of the firm constitute the human capital and resources of the firm. Leaders also must lead others through organizational changes, including organizational design changes, cultural changes, and career progression. The resources in this section focus on the value of people, and then we will move to details on mentoring and planning for succession.

      • This article points out the recent shifts in the non-profit sector that are now aligning with for-profit organizations to manage talent more strategically. Two executives were interviewed that examine the challenges in human capital management.
      • Read this text to understand the importance of mentoring, particularly to bridge the transition from a Baby Boomer workforce to a Millennial workforce. Mentors help employees grasp their place in the firm, coach and counsel them and help them find challenging assignments. The text also mentions reverse mentoring as a social exchange tool where Millennials may mentor an older generation in using technology to collaborate with customers.
    • 7.8: Structuring Career Progression

      Suppose a company wants to ensure that all its employees perform at their highest level. In that case, it needs to be accountable for ensuring that employees progress in their careers. Additionally, the firm needs to plan for future leadership in the firm. We have seen that there is competition for good talent. We have previously learned about motivation and performance management. However, the problem with finding and creating leaders in organizations persists. If that is true, what should organizations do to change their current organizational structure or culture to foster leadership and create a high-performing organization? This section will consider those questions.

      • This text analyzes leadership performance in terms of their role in developing subordinates.
      • This case study looks at relationships that have succeeded and failed. When superiors consciously attempt to grow their subordinates, they experience more success when their culture is supportive. The article also looks at the characteristics of the relationships between the manager and the subordinate.
    • 7.9: Succession Planning

      We have looked at organizational culture, organizational design, and human capital during this unit. We have considered research by experts that suggests that new paradigms are needed in organizational design to adapt to a volatile and complex world. As leaders, how do we form new paradigms to shape people and organizations to face the future? What changes can we make to our current models of teaching and learning to bring up new leaders? Or might there be ways to change the organization to share leadership roles? If so, how can we ensure that we have courageous leaders with accountability? What systems approaches can help us in that? This section does not provide hard answers but rather provides ideas for consideration.

      • In this text, you will consider the need for succession planning at the highest levels of organizations. It looks at the responsibility of boards to keep succession planning in their minds at all times. In the second section, note the excellent information from Warren Buffett about succession planning at Berkshire Hathaway.
      • This text examines the habits of leaders and how they use the process of reflection to create conditions that foster growth in people and the collective well-being of the organization.
    • Unit 7 Study Resources

      This review video is an excellent way to review what you've learned so far and is presented by one of the professors who created the course.

      • Watch this as you work through the unit and prepare to take the final exam.

      • You can also download the presentation slides so you can make notes.

      • We also recommend that you review this Study Guide before taking the Unit 7 Assessment.

    • Unit 7 Assessment

      • Take this assessment to see how well you understood this unit.

        • This assessment does not count towards your grade. It is just for practice!
        • You will see the correct answers when you submit your answers. Use this to help you study for the final exam!
        • You can take this assessment as many times as you want, whenever you want.