Skip to main content
If you continue browsing this website, you agree to our policies:
Privacy Policy and Terms of Service
Continue
x
BUS305: Small Business Management
0%
Previous
More on the Marketing Plan
Course Introduction
Course Syllabus
Course Syllabus
Course Textbooks
Unit 1: Elements of Entrepreneurship
1.1: The History of Small Business and Entrepreneurship
What is Entrepreneurship?
The Definition of Entrepreneurship
Entrepreneur Assessment Survey
1.1.1: Small Business Development in America
Small Business in US History
1.1.2 Microeconomics and Entrepreneurship
The Drive of an Entrepreneur
1.1.3: Economists
Introduction to Entrepreneurship
1.1.4: Types of Entrepreneurs
Entrepreneurship Is...
1.1.4.1: Entrepreneurs vs. Intrapreneurs
Entrepreneurs vs. Intrapreneurs
1.1.4.2: Small Business vs. High-Growth Enterprises
Entrepreneurial Thought Leaders Seminar
1.2: The Planning Process
Creating a Business Plan
1.2.1: Characteristics of a Successful Entrepreneur
What Makes Someone an Entrepreneur?
Why Become an Entrepreneur?
Principles of Entrepreneurship
1.2.2: Phases of the Entrepreneurial Process
Nine Key Frameworks for Entrepreneurship
An Entrepreneurial Model
1.2.3: Business Evaluation Checklist
Due Diligence
1.2.4.1: Legal Forms of Business
What Legal Entity is Right for Your Business?
1.2.4.2: Intellectual Property Rights
Did You Say "Intellectual Property"? It's a Seductive Mirage
1.2.5: Business Ethics
Business Ethics in a Nutshell
1.2.6: Entrepreneurship Myths
Entrepreneurship Myths
Unit 1 Assessment
Unit 1 Assessment
Unit 2: Building the Right Team
2.1: The Management Team
Building a Team
2.1.1: Managers vs. Leaders
Who Are Managers?
Leadership, Entrepreneurship, and Strategy
2.1.2: Leadership Styles
Leading People and Organizations
2.1.3: Emotional Intelligence
Emotions at Work
2.1.4: Succession Planning
Designing a High-Performance Work System
2.2: Board of Advisors
Making the Team Work: Executives, Board, and Partners
2.3: Hiring A-Players
Hiring Your First Employee
Small Business Hiring Tips
2.3.1: Recruitment and Selection
Recruiting Workers
2.3.2: Staff Development
Selecting and Managing Your Team: Employee Training
2.3.3: Team Building and Group Dynamics
Managing Groups and Teams
Team-Building
2.3.4: Conflict Resolution
Conflict and Negotiations
Unit 2 Assessment
Unit 2 Assessment
Unit 3: The Business Plan
3.1: Business Planning
Developing a Business Plan
3.1.1: How to Write a Great Business Plan
How to Write a Business Plan
3.1.2: The Do's and Don'ts of the Writing Process
Ten Dos and Don'ts of Writing a Business Plan
3.2: The Outline for a Business Plan
Small Business Plan Outline
Operations
Business Plan Template
3.2.1: Executive Summary
How to Write an Executive Summary
3.2.2: Company Mission and Description
How to Write a Mission Statement for Your Business
Simple Mission Statements
3.2.3: Products and Services
Product or Service Descriptions
3.2.4: Marketing Strategy
Marketing Plan, Strategies, Distribution, and Channels
3.2.5: Operations Management
Selecting and Managing Your Team
Operations Management
3.2.6: Management and Leadership
Developing a Management Plan
3.2.7: Financial Statements
Startup Business Plans: Finance and Operations Section
3.2.8: Expenses and Capitalization
Can You Afford to Start Up?
Calculating Startup Costs
3.2.9: Financial Plan
Entrepreneurship 101: Financial Planning
Planning and Managing Your Business
Template Startup Financial Model
3.2.10: The Franchise Route
Franchising
Disadvantages of Franchises
Advantages of Franchises
Investing Wisely Through Franchising
Unit 3 Assessment
Unit 3 Assessment
Unit 4: Marketing Strategy
4.1: Market Research
What is Marketing?
Marketing on a Global Scale
Is Your Business Doing Effective Market Research?
4.1.1: Primary Research
Primary Market Research
4.1.2: Secondary Research
Primary and Secondary Research
4.1.3: Marketing Data
Marketing Research and Market Intelligence
4.1.4: Market Demands
General Economic Conditions
Consumer Income, Purchasing Power, and Confidence
The Political Environment
Applicable Legislation
Cultural Values
Demographics
4.1.4.1: Growth Potential
The Product Life Cycle
4.1.4.2: Trends
External Factors and Trends
4.1.4.3: Barriers
Selecting Target Markets and Target-Market Strategies
4.1.4.4: Technology
Leveraging Information Technology
4.2: Products and Services
Identifying the Target Market
4.2.1: Features and Benefits
Adding Products and Services
4.2.2: Customers
Developing a Market Segmentation
4.2.3: Competition
Competition
4.3: Competitive Analysis
Competitive Perceptual Positioning and Perceptual Mapping
4.3.1: Niche
Selecting a Target Market
4.3.2: Promotional Strategy
Defining Promotion
The Many Goals of Persuasion
4.4.1: Pricing Strategy
Pricing
4.4.2: Distribution Channels
Marketing Channel Strategies
4.5: The Marketing Plan
The Marketing Plan
Elements of a Marketing Plan
The Purpose of a Marketing Plan
4.5.1: Executive Summary
The Marketing Plan
More on the Marketing Plan
4.5.2: Situational Analysis
Conducting a Situational Analysis
4.5.3: Customer Analysis
Defining the Target Market
4.5.4: Competitor Analysis
Competition Based on Value
4.5.5: Strategic Partners
Customer Relationships and Selling Strategies
4.5.6: Marketing Climate
Scanning and Analysis
4.5.7: Segmentation
Market Segmenting, Targeting, and Positioning
4.5.8: Strategies
Strategic Planning
4.5.9: Pricing
Marketing Budgets
4.5.10: Promotion
Integrated Marketing Communication
Marketing and Promotion
4.5.11: Distribution
Functions Performed by Channel Partners
Marketing Plan Discussion Questions and Activities
Unit 4 Assessment
Unit 4 Assessment
Unit 5: Financing the New Venture
5.1: The Financial Plan
Financing Your Organization
5.1.1: Start-Up Costs
Can You Afford to Start Up?
5.1.2: Personal Financial Statements
Financial Statements
5.1.3: Profit and Loss Statements
Standardizing Financial Statements
5.1.4: Projections
Finance and Forecasting
5.1.5: Break-Even Analysis
Break-Even Analysis
5.2: Investment/Lending Segments
Funding the Company
Sources of Financing
Financing Company Operations
Starting a Small Business – Optional Quiz
5.2.1: Types of Lenders
Small Business Financing
5.2.2: Banks
The Advantages of a Business Loan
5.2.3: Venture Capital
Venture Capital
5.2.4: Government Funding
Facts about Government Grants
5.2.5: Barter
How to Barter, Give, and Get Stuff
5.2.6: Customer Financing
Customer Financing for Your Business
Crowdfunding
5.2.7: SBIR
Starting Out with Government Funding: SBIR and STTR Grants
5.2.8: Asset-Based Lenders
Asset-Based Loans
5.2.9: Angel Investors
Angel Investors and Your Business
5.3: Managing Growth
How to Organize and Lead an Entrepreneurial Venture and Growth Strategies for Startups
5.4: Exit Strategy
How Does a VC Think About Exit Strategy?
Exit Strategies
How Do You Determine the Value of a Private Company?
Getting Out
Unit 5 Assessment
Unit 5 Assessment
Study Guide
BUS305 Study Guide
Course Feedback Survey
Course Feedback Survey
Certificate Final Exam
BUS305: Certificate Final Exam
Saylor Direct Credit
Archived Materials
Next
Side panel
Course Catalog
All categories
Art History
Biology
Business Administration
Chemistry
Communication
Computer Science
Economics
English
English as a Second Language
General Knowledge for Teachers
Geography
History
Mathematics
Philosophy
Physics
Political Science
Pre-College Skills
Professional Development
Psychology
Sociology
Home
Help
Getting Started
Help Center & FAQ
Search
Search
Search
Search
Close
Toggle search input
You are currently using guest access
Log in
Course Catalog
Collapse
Expand
All categories
Art History
Biology
Business Administration
Chemistry
Communication
Computer Science
Economics
English
English as a Second Language
General Knowledge for Teachers
Geography
History
Mathematics
Philosophy
Physics
Political Science
Pre-College Skills
Professional Development
Psychology
Sociology
Home
Help
Collapse
Expand
Getting Started
Help Center & FAQ
Expand all
Collapse all
Open course index
BUS305: Small Business Management
More on the Marketing Plan
More on the Marketing Plan
Completion requirements
Mark as done
Read the Executive Summary section and the sample executive summary for an example of this part of the marketing plan.
Click on
More on the Marketing Plan
to open the resource.
Previous Activity
Jump to...
Jump to...
Course Syllabus
Course Textbooks
What is Entrepreneurship?
The Definition of Entrepreneurship
Entrepreneur Assessment Survey
Small Business in US History
The Drive of an Entrepreneur
Introduction to Entrepreneurship
Entrepreneurship Is...
Entrepreneurs vs. Intrapreneurs
Entrepreneurial Thought Leaders Seminar
Creating a Business Plan
What Makes Someone an Entrepreneur?
Why Become an Entrepreneur?
Principles of Entrepreneurship
Nine Key Frameworks for Entrepreneurship
An Entrepreneurial Model
Due Diligence
What Legal Entity is Right for Your Business?
Did You Say "Intellectual Property"? It's a Seductive Mirage
Business Ethics in a Nutshell
Entrepreneurship Myths
Unit 1 Assessment
Building a Team
Who Are Managers?
Leadership, Entrepreneurship, and Strategy
Leading People and Organizations
Emotions at Work
Designing a High-Performance Work System
Making the Team Work: Executives, Board, and Partners
Hiring Your First Employee
Small Business Hiring Tips
Recruiting Workers
Selecting and Managing Your Team: Employee Training
Managing Groups and Teams
Team-Building
Conflict and Negotiations
Unit 2 Assessment
Developing a Business Plan
How to Write a Business Plan
Ten Dos and Don'ts of Writing a Business Plan
Small Business Plan Outline
Operations
Business Plan Template
How to Write an Executive Summary
How to Write a Mission Statement for Your Business
Simple Mission Statements
Product or Service Descriptions
Marketing Plan, Strategies, Distribution, and Channels
Selecting and Managing Your Team
Operations Management
Developing a Management Plan
Startup Business Plans: Finance and Operations Section
Can You Afford to Start Up?
Calculating Startup Costs
Entrepreneurship 101: Financial Planning
Planning and Managing Your Business
Template Startup Financial Model
Franchising
Disadvantages of Franchises
Advantages of Franchises
Investing Wisely Through Franchising
Unit 3 Assessment
What is Marketing?
Marketing on a Global Scale
Is Your Business Doing Effective Market Research?
Primary Market Research
Primary and Secondary Research
Marketing Research and Market Intelligence
General Economic Conditions
Consumer Income, Purchasing Power, and Confidence
The Political Environment
Applicable Legislation
Cultural Values
Demographics
The Product Life Cycle
External Factors and Trends
Selecting Target Markets and Target-Market Strategies
Leveraging Information Technology
Identifying the Target Market
Adding Products and Services
Developing a Market Segmentation
Competition
Competitive Perceptual Positioning and Perceptual Mapping
Selecting a Target Market
Defining Promotion
The Many Goals of Persuasion
Pricing
Marketing Channel Strategies
The Marketing Plan
Elements of a Marketing Plan
The Purpose of a Marketing Plan
The Marketing Plan
Conducting a Situational Analysis
Defining the Target Market
Competition Based on Value
Customer Relationships and Selling Strategies
Scanning and Analysis
Market Segmenting, Targeting, and Positioning
Strategic Planning
Marketing Budgets
Integrated Marketing Communication
Marketing and Promotion
Functions Performed by Channel Partners
Marketing Plan Discussion Questions and Activities
Unit 4 Assessment
Financing Your Organization
Can You Afford to Start Up?
Financial Statements
Standardizing Financial Statements
Finance and Forecasting
Break-Even Analysis
Funding the Company
Sources of Financing
Financing Company Operations
Starting a Small Business – Optional Quiz
Small Business Financing
The Advantages of a Business Loan
Venture Capital
Facts about Government Grants
How to Barter, Give, and Get Stuff
Customer Financing for Your Business
Crowdfunding
Starting Out with Government Funding: SBIR and STTR Grants
Asset-Based Loans
Angel Investors and Your Business
How to Organize and Lead an Entrepreneurial Venture and Growth Strategies for Startups
How Does a VC Think About Exit Strategy?
Exit Strategies
How Do You Determine the Value of a Private Company?
Getting Out
Unit 5 Assessment
BUS305 Study Guide
Course Feedback Survey
BUS305: Certificate Final Exam
Next Section
