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BUS607: Data-Driven Decision-Making
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Study Guide: Unit 7
Course Syllabus
Course Syllabus
Unit 1: Introduction to Data-Driven Decision-Making
1.1: What is Data-Driven Decision-Making?
Data-Driven Decision-Making
Data-Driven Decisions
Project Lifecycle
More on Data-Driven Decisions
1.1.1: Data-Driven Information
Making Data-Driven Decisions
Data-Driven Decision Support
1.1.2: Data-Driven Learning
Process Indicators
Goal-Setting for Achievement
1.1.3: Data-Driven Science
Theory Driven or Process Driven Predictions?
Learn Data Science
1.2: Using Data-Driven Decision-Making in the Real World
Data-Driven Development
Using Data Responsibly
How Data Informs Business
Decision-Making in Management
The Advantage of Digital Decision-Making
The Effects of using Business Intelligence Systems
Unit 1 Discussion
Study Guide: Unit 1
Study Guide: Unit 1
Unit 1 Assessment
Unit 1 Assessment
Unit 2: Transforming to a Data-Driven Decision-Making Enterprise
2.1: DDDM Implementation Continuums
Developing an Analytical Mindset
Data-Driven Decision-Making Change Model
2.1.1: Data/Technology
The Data and Technology Continuum
2.1.2: Organizational/People
The Organization Continuum
2.1.3: Process/Workflow
The Process Continuum
2.2: Critical Success Factors
Critical Success Factors
Unit 2 Discussion
Study Guide: Unit 2
Study Guide: Unit 2
Unit 2 Assessment
Unit 2 Assessment
Unit 3: The Role of Leadership
3.1: The Role of Leadership
Leadership Needs in the 21st Century
Becoming a Data Driven PM
Embracing Big Data and Data Analytics
3.2: Leadership versus Other Critical Success Factors
Leadership and Innovation
3.3: What Is Effective Leadership?
Effecitve Leaders
Effective vs. Poor Leadership
Leadership Development Practices
Unit 3 Discussion
Study Guide: Unit 3
Study Guide: Unit 3
Unit 3 Assessment
Unit 3 Assessment
Unit 4: Types of Data
4.1: Quanitative Data
Qualitative versus Quantitative Data
Characteristics of Qualitative and Quantitative Data
4.2: Qualitative Data
Qualitative and Quantitative Data
More on Qualitative and Quantitative Data
Quantitative versus Qualitative Data Summary
4.3: Big Data
What is Big Data?
Big Data in New Product Development
4.4: Types of Analytics
Big Data Analytics
Learning Analytics
Examples of Analytical Development
Unit 4 Discussion
Study Guide: Unit 4
Study Guide: Unit 4
Unit 4 Assessment
Unit 4 Assessment
Unit 5: Deriving Data Insights
5.1.1: Frequency Tables
Frequency, Frequency Tables, and Levels of Measurement
Frequency Tables
5.1.2: Frequency Distributions
The Statistical Language of Frequency Distribution
5.1.3: Graphic Presentations
Presenting Data
Summary of Presenting Data
5.2: Charts, Graphs, and Tables
Visual Aids
Visual Aids Summary
Using PowerPoint with Excel
Using Charts with Microsoft
Unit 5 Discussion
Study Guide: Unit 5
Study Guide: Unit 5
Unit 5 Assessment
Unit 5 Assessment
Unit 6: Creating Effective Visualizations
6.1: Best Practices in Visualization
Data Visualization
6.2: How to Think about Visualization
Importance of Data Visualization
6.3: Telling a Story with Data
Storytelling with Data and GGPlot
Presenting Data
Storytelling and Visualization
Unit 6 Discussion Prompts
Study Guide: Unit 6
Study Guide: Unit 6
Unit 6 Assessment
Unit 6 Assessment
Unit 7: Database Marketing and Customer Relationship Management
7.1: Database Marketing
The 5 Money-Making Benefits of Database Marketing
7.2: Customer Relationship Management (CRM)
Customer Relationship Management
CRM Systems
7.2.1: Components of CRM
Customer Database
CRM Flowchart
7.2.2: CRM in Industry
Building Effective CRM Systems
Customer Relationship Management in the Agricultural Machinery Market
7.2.3: The Relationship between CRM and Customer Lifetime Value (CLV)
Marketing Information and Customer Relationship Management (CRM)
Customer Lifetime Value
Unit 7 Discussion
Study Guide: Unit 7
Study Guide: Unit 7
Unit 7 Assessment
Unit 7 Assessment
Unit 8: Data-Driven Uses and Misuses
8.1: Collecting Data
Collecting Data
Data Collection Methods
8.1.1: How Data Is Collected
Types of Data Sources
8.1.2: Using Business Objectives to Target Data
Business Data
8.2: Making Business Decisions Using Data
Analyzing Data
Management Information Systems
Building a Strategy
Transaction Processing System
Unit 8 Discussion
Study Guide: Unit 8
Study Guide: Unit 8
Unit 8 Assessment
Unit 8 Assessment
Course Feedback Survey
Course Feedback Survey
Study Guide
BUS607 Study Guide
Certificate Final Exam
BUS607: Certificate Final Exam
Next
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BUS607: Data-Driven Decision-Making
Study Guide: Unit 7
Study Guide: Unit 7
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Study Guide: Unit 7
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Course Syllabus
Data-Driven Decision-Making
Data-Driven Decisions
Project Lifecycle
More on Data-Driven Decisions
Making Data-Driven Decisions
Data-Driven Decision Support
Process Indicators
Goal-Setting for Achievement
Theory Driven or Process Driven Predictions?
Learn Data Science
Data-Driven Development
Using Data Responsibly
How Data Informs Business
Decision-Making in Management
The Advantage of Digital Decision-Making
The Effects of using Business Intelligence Systems
Study Guide: Unit 1
Unit 1 Assessment
Developing an Analytical Mindset
Data-Driven Decision-Making Change Model
The Data and Technology Continuum
The Organization Continuum
The Process Continuum
Critical Success Factors
Study Guide: Unit 2
Unit 2 Assessment
Leadership Needs in the 21st Century
Becoming a Data Driven PM
Embracing Big Data and Data Analytics
Leadership and Innovation
Effecitve Leaders
Effective vs. Poor Leadership
Leadership Development Practices
Study Guide: Unit 3
Unit 3 Assessment
Qualitative versus Quantitative Data
Characteristics of Qualitative and Quantitative Data
Qualitative and Quantitative Data
More on Qualitative and Quantitative Data
Quantitative versus Qualitative Data Summary
What is Big Data?
Big Data in New Product Development
Big Data Analytics
Learning Analytics
Examples of Analytical Development
Study Guide: Unit 4
Unit 4 Assessment
Frequency, Frequency Tables, and Levels of Measurement
Frequency Tables
The Statistical Language of Frequency Distribution
Presenting Data
Summary of Presenting Data
Visual Aids
Visual Aids Summary
Using PowerPoint with Excel
Using Charts with Microsoft
Study Guide: Unit 5
Unit 5 Assessment
Data Visualization
Importance of Data Visualization
Storytelling with Data and GGPlot
Presenting Data
Storytelling and Visualization
Study Guide: Unit 6
Unit 6 Assessment
The 5 Money-Making Benefits of Database Marketing
Customer Relationship Management
CRM Systems
Customer Database
CRM Flowchart
Building Effective CRM Systems
Customer Relationship Management in the Agricultural Machinery Market
Marketing Information and Customer Relationship Management (CRM)
Customer Lifetime Value
Unit 7 Assessment
Collecting Data
Data Collection Methods
Types of Data Sources
Business Data
Analyzing Data
Management Information Systems
Building a Strategy
Transaction Processing System
Study Guide: Unit 8
Unit 8 Assessment
Course Feedback Survey
BUS607 Study Guide
BUS607: Certificate Final Exam
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