Creating PR Materials

Read these articles written by PR experts who specialize in PR communications. These articles discuss the essential aspects of effective communications, including formulating your creative message for media and promotional materials as well as writing with a style that connects with your target audience in both their heads and hearts.

• Steve Turner's "How to Get Better Media Coverage"
  
• Marcia Yudkin's "Effective Content for Catalogs and the Web"
  
• Kyle Potvin's "The Road to Inspiration"
  
• Sara Fletcher's "Connecting Emotional Intelligence with PR"
  
• Jim Barbagallo's "Promoting a Newly Public Company"