Success is a long haul, but disasters happen in an instant. A little advanced preparation can help save the day when a crisis strikes, and a crisis communication strategy can calm the flames before the home burns down. For most organizations, a crisis is a barrage of urgent, unexpected, unpleasant events that allows no time to think, organize, or plan appropriate actions. Unfortunately, most organizations begin to plan for crises after the crisis hits. This is a big mistake. The goal of a crisis management plan should be containment and positive counteraction. The three best approaches to a crisis are to:
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Read these articles by three public relations experts who specialize in avoiding crisis situations. The time to plan for crisis management is before a disaster happens.
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Read these articles by three public relations experts who specialize in resolving crisis situations. Once a crisis is underway, you can take steps to counter the crisis before it escalates into a disaster by establishing credibility with the public and media and using effective tools to get your message out.
Read these articles by three public relations experts who focus on crisis case studies.